How Much Time Should I Spend on Social Media Marketing?
Where does one begin to start, let alone know when you are done? The sad news is there are exceptions to every rule. This time the answer is varied. It depends on the type of business and how big your business is. To start off, let’s take a quick look at the steps that must be implemented to determine how much time is spent on social media marketing.
Social Media Marketing Breakdown
Goals
Before having scheduled tweets and ideas about what to post when on different social media accounts, it’s good to have a goal worth pursuing. If you didn’t, then you would be posting to just post and that is not effective strategy in this day and age. Goals make people work hard and have an action to gear their efforts toward. If you need help setting goals, check out How to Write SMART Marketing Goals.
Social Media Strategies
After you have your goals listed out and ready to be implemented, it is time to start using strategies on when and where to post. A simple Google search should suffice to see how your industry posts on social media sites. It is okay to be creative, but when posting as a business, make it is professional and mindful of the infomation you are wanting your followers to see.
Setting up Time
Now that you have got your goals and have a strategy its time to start writing posts and tweeting on your different social media accounts you have set up. It’s difficult to estimate time to allow yourself to write, but again it depends on the type of business and what your business offers.
Involving Money in the Time Process
Another factor involved is, how much money do you have to spend on social media marketing? These two go hand in hand because it correlates with how much time you spend on social media could mean more conversion rates because of the time it took to respond to customers on social media and what kind of information was posted. It’s important to understand what you want to get out of your social media and how much time and money your willing to spend to generate followers, feedback, and leads from social media to help further your business or reach your desired goals.
Example
For an example as to how much time, most small businesses spend about 6 or more hours alone on social media marketing. This includes writing the post, adding links to them, checking your feed for relevant data to retweet or share, and respond to customers. Check out HubSpot’s Statistics how business’s are spending their time.
Next Steps
Adding on to how much time, the next steps should be building a schedule for the week at what times you will work on your social media marketing, so you do not forget about utilizing your social media tools. Ignoring social media is not an option anymore. It’s the new customer service.
Mastering your time happens over a period of time. While you are working on setting up ways to better your time with social media, relieve some stress and request an assessment to see where your current marketing strategies stand and see where you can be optimizing them.
