The Marketers of the Metaverse
Digital Growth Agency

Standard digital marketing activities focus on various digital touchpoints that aim to reach a target audience and trigger desired actions, for instance, clicking on a banner that leads to a sales page, signing up for a newsletter, or selling particular products available in the offer.

Web 2.0 marketing focuses on popular social media networks (e.g., Facebook, Instagram) and other prominent online platforms where marketers can reach a broad audience with display advertising and PPC campaigns. Search engine optimization is another vital technique to drive substantial results in the world wide web space. With the growing role of mobile apps, mobile marketing has gained importance in the past few years.

However, Web 2.0 marketing could be better. Even though digital marketing campaigns enable computers to process large amounts of data and leverage their algorithms to optimize e-marketing promotional activities (the programmatic role has been increasing swiftly), some flaws may badly impact the effectiveness of standard e-campaigns.

For example, content marketing firms may find it challenging to demonstrate the results of their actions, even months after the activities started. Facebook posts are no more as engaging as they used to be. In addition, the cost of some paid ads constantly increases; effectively, they have become less profitable than they used to be a few years ago.

At the same time, Web3 marketing utilizes new technologies to create lasting communication channels and deliver tangible results in a matter of weeks. It is one of the key reasons why modern crypto companies turn to Web3 agencies. Learn how web 3.0 marketing can revolutionize the Web3 industry.

In Web3, everything happens at a rapid pace. Some professionals claim that one year in the crypto industry is like ten years in traditional marketing.

A decentralized web provides varied opportunities, assures data transparency, grants freedom to access data, and countless unique methods to utilize the new web protocol. Social media sites are no longer the centerpiece of the online marketing universe. Community management becomes essential, and user-generated content is more critical than static website content. Moreover, users’ data security is the focal point of any activity. Web3 marketers take all these factors into account while planning Web3 campaigns.

The essential difference between Web3 and Web2 marketing is the time to succeed. Results.io prepares a 90-day growth strategy, and the clients can expect a tangible outcome in the first couple of weeks after starting the collaboration. Web3 marketing utilizes different promotion channels to help gain a competitive edge and meet a brand’s business goals.

You already know how Web2 and Web3 marketing differs. Are there any shared traits between these two forms of marketing?

In the Web2 area, influencer marketing is a commonly known tactic to reach broad audiences and share a persuasive message. This technique has its equivalent in the Web3 space. However, a crypto company usually focuses on more sophisticated activities, including AMA (Ask Me Anything) placements, podcast placements, and partnership building.

Content creation is still viable for blockchain projects. However, instead of focusing on popular Web2 platforms such as Facebook, Instagram, TikTok, and Pinterest, Web3 emphasizes Twitter, Telegram, and Discord Growth, which has proven to be the most efficient for the Crypto industry.

Web3 marketing agency or crypto/blockchain agency’s primary focus is to deliver a sustainable solution that resonates with the needs of modern crypto brands. On the other hand, a Web 3.0 marketing agency focuses on working with crypto and blockchain brands. Therefore, it offers unique know-how, which would translate into tangible results of marketing activations.

The scope of work of crypto PR agencies (or: blockchain PR agencies) is similar to what crypto marketing agencies focus on. However, a blockchain PR agency puts more emphasis on communications strategy than other marketing activities. Crypto PR agency’s focal points are crypto platforms and blockchain technologies that resonate with your crypto brand.

Web3 is the name of a new iteration of the Internet. It is connected with the Internet and web protocol rather than with particular firms that operate on the market.

Web 3.0 is a decentralized network that improves the distribution of information, ownership rights, and aspects related to data privacy compared to the previous versions of the Internet.

Semantic web, artificial intelligence, NFTs, and metaverse are other concepts you will encounter when exploring the Web3 market. Please visit our blog to learn more about modern technologies in the Web3 space.