Inbound marketing analytics
There are different facets of online marketing that a business owner needs to understand. When it comes to inbound marketing, all of these areas of concentration can impact how well your business is doing in attracting new customers. But there will come a time when you’ll have to stop for a moment and give an honest assessment as to how well your business is doing. You need to know which areas of your marketing plan are hitting your mark and which ones need to either be redirected or dropped altogether. This period of self reflection is called analytics.
How to Analyze Your Marketing Plan
Your marketing efforts can attract consumers from many different outlets; some may be from your social media presence while others may be through email marketing or from your weekly blog. Your first step in performing marketing analytics is to find out where your new consumer conversions are actually coming from. Analytics is the one tool that can tell you not only how well your marketing plan is doing but what areas you’re doing well in. This information will be key in determining whether or not you should change direction or even invest more dollars into a specific marketing area
How to Measure the Quality of Your Leads
Sometimes your marketing efforts can generate thousands of leads but none of them are usable. Leads serve no valuable purpose unless they have the potential to be converted into paying customers at some point but if the leads you generate are those that either have no interest in your service or are not in a position to become customers your marketing dollars are literally being poured down the drain. A major part of analytics is learning where your leads are coming from and determining what percentage of them is actually contributing to the growth of your.
How to Analyze Your Blog
Another area of your marketing plan that you need to give close scrutiny to is your blog. Keeping your blog content consistent requires a major investment in time so you want to be sure that your efforts are actually working. In website analytics, it is important to figure out which content areas are working well. For thisto be useful, you need to fully understand not just the number of visitors that check into your site but also how many leads it actually generates and how. In analytics, you can do this by looking a little more closely at your referral information. You need to know exactly where the lead came from, where they were when they were directed to the page that converted them into qualified leads. Making use of this information can be extremely valuable when trying to boost your marketing plan.
Whether you’re looking at blog analytics, the quality of your leads, or some other form of inbound marketing, a study of the performance of your marketing plan can reveal very valuable information about how well your inbound marketing program is working. There are many more features of analytics that you can take advantage of. Learning how to sift through the data and see where your marketing strategies need adjusting can ensure that you will be able to yield consistent results that will boost your business into a more profitable return on your investment.
