Let’s get back to basics and answer the question, “What is a lead magnet?” We can start with Digital Marketer’s definition:
Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.
IMScalable’s definition:
Lead Magnet – something that you’re using as an ethical bribe on your lead generation page to incentivize potential buyers to want to give you their name, email, phone number, address or whatever info it is that you’re asking for.
You can offer…
Free Info (Good)
Find out customer pain points and solve those customer problems for your customers. You can write an eBook or whitepaper. If you offer a winning piece of info that solves a pressing problem for your potential clientele, then visitors will readily sign up for your freebie and give you their contact information. A good lead magnet will kickstart your online lead generation. Here is an example of well designed lead magnet for a sales & marketing automation eBook:
Free Tools (Better)
Free tools will also offer solutions to specific customer pain points. This can take the form of a checklist, trial, or assessment. These biggest difference between a piece of content and a tool is that the content offers suggestions, but a tool starts to lead your newly converted contact toward a solution. Here is an example of a lead magnet tool:
Essentially the difference is that Free Content is a Suggestion, but a Free Tool is the beginning of a Solution. Your new contact doesn’t have to wait in order to get started with their tool.
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