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Hiring a Professional Internet Marketing Consulting Firm

October 18, 2013Roger BryanInbound MarketingNo comments
Roger Bryan
Roger is the Founder at Enfusen. He was #40 on Entrepreneur Magazines Most Influential Digital Marketers in 2016. His past companies have made INC Magazines Fastest Growing Companies in 2011, 2012, & 2013.

catmouse-300x219 Are you employing Internet marketing consulting? When it comes to marketing your company in today’s often difficult industry, one of the most important things that you can do is to harness the power of the internet to your advantage. When it comes to successful small business marketing in today’s industry, it should come as no surprise that internet marketing is a leading form of marketing for many companies today. The ability to harness the power of the internet and to use it to your advantage is instrumental for many companies today. Internet marketing is an effective tool for getting the word out about your company and for developing a strong reputation that your company can be proud of. Internet marketing is something that many today are turning to in order to find this type of success.

According to the 2013 AT&T Small Business Technology Poll, small business internet marketing is becoming more popular than ever. The research reveals:

‘66% of small businesses plan to spend as much or more in 2013 as they did in 201

2 on online marketing Small businesses are most likely to market themselves using inexpensive means, including word of mouth and social media. In addition: 41% are using email to market to customers, a nearly 25% jump from last year. 67% are using their website to market to customers.�

The article also goes on to show just how different small business owners are utilizing internet marketing to their advantage, and it isn’t just small businesses either. Everyone from freelancers to massive Fortune 500 companies is utilizing internet marketing to their advantage. However, while internet marketing may be effective, it is time consuming and many in today’s industry don’t have the training or insight that they need to successfully engage in internet marketing campaigns. This is why there are internet marketing consulting firms. For those who may need some extra assistance with their web based marketing efforts is that there are professional internet marketing consulting firms today that will work together with a business to make sure they are getting the help they need to understand internet marketing and to harness the power of the internet to make their marketing efforts more effective. The right internet marketing consulting firm can help companies today understand and utilize internet marketing, and understand the ins and outs of everything from social media to SEO.

standout-300x218 A strong online presence is one of the most important components to success in business today and one of the cornerstones to an effective internet marketing campaign. With this in mind, a professional internet marketing consulting company can help a business to stand out in the way they need to and to get the attention that they are looking for from their current and potential consumers. In an article from Small Business Consuming on reaching consumers with the internet, the article reviews some insights from ReachLocal chief marketing officer and online marketing specialist Todd Ebert. According to the article:

‘It’s critical pursue a marketing strategy that makes sure that you are present and accounted for when consumers first fire up their Webbrowsers or reach for that iPad or smartphone.”If you don’t engage customers before they call, then you’ve lost the battle,” warns Ebert. That means you must establish a strong Web presence.â?

A internet marketing consulting firm will help any company, individual or small business do this and to make that type of strong online presence that they need to find success in the market. The right internet marketing consulting firm will also help you make sure that you have a complete and robust plan that actually works. According to a recent report from Brand Dignity:

‘89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. 75% of users never go further than the first page of search results.â?

This means that your company needs to have a strong online presence and utilizing internet marketing strategies like SEO to help your company stand out and get the attention of web searchers, preferably in the first page. This can be a tall order for an average business owner, but a professional internet marketing consulting firm can help any company accomplish this with the right customized plan. With the help of a professional internet marketing consulting firm, business owners can not only get the assistance they need in creating the type of complete campaign they deserve and to creating things like effective marketing and social media pages as well. This can all help with traffic and ultimately with the business a company brings in.

When companies today use websites, SEO content and social media all together in a professionally crafted plan that will get their company to the forefront of the industry, they can have a serious effect on their market. This type of connective internet marketing plan can help establish that company as an expert within their field, then they can start getting the attention and success that they are looking for within the industry. All of this and more can be accomplished through a professional internet marketing consulting agency, if you take the time to hire the right professional for assistance.

There is no more effective way of standing out in today’s market than with internet marketing. With competitors at all levels also utilizing internet marketing techniques, it is imperative that a company looking for success creates their own campaigns. However, what is holding many businesses back is they feel as though they can’t manage their own internet marketing effort. This is why hiring a professional, seasoned and dedicated internet marketing consulting firm can be just what a business needs to find the type of success it is looking for.

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