There are a number of must-do’s that need to be included in your Social Media Marketing plan when you’re developing your inbound marketing campaign. These features are essential and not to be overlooked or disregarded if you truly want to attract the leads that will eventually be converted into new customers. You invest a great deal of money into promoting your business to attract new customers and you want to be absolutely sure that it is working and giving you the results you need.
Use More Than One Social Media Outlet
Most marketing managers will readily admit that using social media marketing is a must when it comes to promoting their business. Where they often fall short is when they stop short of their potential. Many will happily inform you that they have a Facebook page and will proudly announce how many likes they have. But while Facebook is an important site to connect with there are many more social media sites that can give you additional exposure. Thus, you can take your social media marketing to the next level by taking advantage of as many of these sites as you possibly can. The more exposure you have in these family-friendly circles the more you will be able to see a higher social media marketing ROI.
Have a Plan
It is not enough to post your images on social media sites. You must also have a definite plan that will define the specific goals and objectives you expect to meet from utilizing this type of marketing strategy. You also want to be sure that the social media marketing goals are measurable and that you monitor them on a regular basis. This way you will easily be able to determine if your efforts are delivering a profitable return or if they need adjusting in some way. Without quantifiable results for your plan you have no way of knowing if your social media ROI is actually paying for itself or is costing you money.
Have a Team
When it comes to social media marketing, it is not always easy to cross all the T’s and dot all the I’s. There are countless social media sites and if your strategies are paying off you’re getting a lot of leads, comments, and other types of attention. All of this input must be monitored and managed. If a negative comment comes up about your business you need to address it right away. If it is allowed to spread it could damage your marketing efforts. And even if something positive comes up, in order to stay on top, you need to connect with those people and work towards building a relationship with them. Don’t rule out having a team to work these sites to make sure that your business continues to have a competitive edge when it comes to inbound marketing.
Inbound marketing is a relatively new approach to bringing in new business and it takes a lot of effort to make the switch. However, those that do will see amazing results that can’t be compared to the traditional outbound marketing we’ve been accustomed to. In addition, the more you embrace these new strategies the stronger your business’ online presence will be and you’ll see a consistent growth as a result.