Your goal as a company is probably a simple one: maximize profits. The strategy that you employ to reach that goal is a different story. If you’ve optimized your conversion path, and visitor behavior is following a predictable pattern, then you are ready for the next step. More visits = more profit. However, trying to develop internal expertise when it comes to maximizing your organic visits can be a hassle due to the frequent algorithmic updates of search engines. If you’ve made the choice to employ search engine optimization agency for services (otherwise known as SEO service), you might not know the next step. This is the number one way to determine which SEO agency performs the best.
Does the Search Engine Optimization Agency Practice What it Preaches?
You wouldn’t buy a car from an Amish manufacturer. You wouldn’t buy beef from a vegetarian farmer. Consistency is one of the handful of principles that are essential to making a sale, and humans find it very important to recognize professional consistency. If you want to know which SEO agency will implement the best search engine optimization strategies for your company, evaluate how well they implement SEO for themselves.
Google Search “SEO Agency”
If a search engine optimization agency is truly good at their trade, they will rank on the first page of a Google or Bing search. An easy way to determine this is to search for terms such as “SEO Agency,” “Search Engine Optimization Agency,” or “SEO services.” The best services will likely show up on the first page. It has been said that, “The best place to hide a dead body is page 2 of the Google search results.” If your go-to agency really excels, they will make sure that they are on the first page. Period. For example, Enfusen SEO services can be considered valuable because you can find them in the number 5 organic rank when searching for an SEO agency.
Try a Local Search
You might not be a fan of geo-arbitrage, and would instead prefer to support a local agency. It is always a good idea to conduct a local search. To do this, simply precede or append your city or state name to your search. For example, if you were interested in the best services in Colorado Springs, Colorado, you would enter “Colorado Springs SEO Agency” to find that Pikes Peak SEO is likely your most quality option.
Pricing
Of course, you may be on a budget when it comes to finding SEO services for your company. In any case, follow the advice above and then evaluate which of the top performers is the most conducive to your budget. This will ensure quality while factoring in your price sensitivity as well.
For more tips on how you can increase your company’s web performance, use some of the free tools available through Enfusen’s Sales and Marketing Automation Assessment. With tailored solutions, the only opportunity cost is not participating. Join us today!
