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Month: December 2013

Why Creating a Marketing Goal is Crucial

December 28, 2013Roger BryanInbound Marketing, Marketing Goals and ObjectivesNo commentsdigital marketing goals, marketing campaign goals, marketing goals, marketing goals and objectives, marketing objectives, smart marketing objectives

A marketing goal comes in many forms. These include a certain number of page visitors that you manage to get per month or the number of people that you are…

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Why you Need a Marketing Funnel

December 28, 2013Roger BryanInbound MarketingNo comments

Having a marketing funnel that you can take your customers through is important if you want to increase conversions. The best way of setting up a marketing funnel is by…

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What is a Call to Action?

December 28, 2013Roger BryanInbound MarketingNo comments

When creating any type of content you need to have a call to action in there somewhere, preferably several times, or at least a call to action once at the…

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How To Generate Leads Using Effective Lead Generation Methods

December 28, 2013Roger BryanInbound MarketingNo comments

You can boil down the success of any business to two main elements: the quality of its products and its ability at lead generation. Without effective lead generation on an…

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How To Develop A Strategic Lead Magnet

December 28, 2013Roger BryanInbound MarketingNo comments

A lead magnet is anything that you are willing to give away in exchange for a visitors e-mail address. This could be a free ebook download, access to a video,…

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Welcome to the blog of Roger Bryan.  Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!

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